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Sao Paulo, Brazil CONIBRA DIY Stores
- Modeled after The Home Depot
- Identified CONIBRA, a 5-store construction chain as acquisition candidate and successfully acquired it
- Completely reformatted the Corporate organization, store organization, business strategy and existing stores to The Home Depot format
- Opened new prototype store
- Recruited and developed a management team capable of leading the Company
Result:
- CONIBRA has 25+ stores and is the only Brazilian DIY company that has successfully competed with the big box DIY chains from Europe
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